Kiss My Face©

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Wine Labels

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Citrasolv Labels

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Info Label Harnesses the Twin Powers of Flexo & Digital

The winning move for this small converting company located in Halfmoon, NY, USA, is digital printing. Three years...Read More

Info Label "Goes Green" on TV

Rosemary Joralemon discusses Info Label's eco-friendly plant and zero waste program on the Schenectady Today Show. Click here...Read More
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Our Approach

Approach chart

Info Label Inc. is a quality-driven company which utilizes a systems approach to provide package decoration solutions. We focus on all important criteria pertaining to the label decorating objective up front, helping to ensure that our customers’ needs are met.

Our systematic solutions analysis visits three critical areas of label package design:

Aesthetics

Label graphics can be the single most important aspect of selling a product. Thus it is critical to define and match design objectives with the correct printing and converting technologies to ensure a successful product presentation. It is important to know:

  • What does the label look like?
  • What market is the label trying to reach?
  • What is the best way to achieve the defined label look?

Functionality

The conditions the label will be subjected to are key to choosing the right product construction i.e. print method, material substrate, adhesive and release liner. For example personal care product applications often require a label which will resist repeated squeezing, heat, and moisture associated with shower and bathroom environments, and product spillage. Food product labels may require refrigeration or freezing, and wine and beverage labels may be subjected to immersion in ice water. It is important to know:

  • What conditions will the label be subjected to?
  • What guidelines or limitations are associated with the packaging effort?
  • What materials will best satisfy all requirements?

Application

Knowing the method or manufacturing process about how the label is applied is critical to the overall success of the product being labeled. Through careful evaluation the label construction can be engineered to meet the existing labeler's requirements and/or a machine can be developed to correctly apply the labels. It is important to know:

  • How does the label get applied to the package?
  • Is it hand applied or machine applied with automatic or semi-automatic equipment?

Our Project Management Circular Approach

Next, the Project Leader takes a Circular Approach through our sales, prepress, printing, finishing, rewind, and shipping departments to ensure quality and continuity of communication of your needs and specifications.

Prepress will take your artwork and make sure it fits correctly on your requested label size. The Project Leader works closely with prepress to ensure your project is succesful.     

From Prepress, the Project Leader takes your project to press where we work closely on color matching and coating to ensure your project gets the look and feel you desire.

Next, the Project Leader works with Finishing and Rewind for final inspection so your labels are ready for your application. 

And last your Project Leader works with our Shipping Department to ensure your labels get to the right destination on the right carrier, on time.